Matt Coode
Matt Coode is a partner at OC&C Strategy Consultants
Opinion‘It’s time we faced into the reality that people don’t want as much new stuff any more’
Consumers are rethinking what – and how much – they need across all retail categories. OC&C’s Matt Coode suggests ways that retailers might profitably respond to an enduring change in shopping behaviour
Opinion‘This grocery ‘price war’ is less battle, more ballet’
The price war narrative misses the mark. What’s actually happening is a repositioning from blunt price matching to smart price signalling, observes OC&C’s Matt Coode
Opinion‘After years of erosion, it’s time to reclaim retail’s lost profit pool’
Retail’s profit margins have been eroded over years, but OC&C’s Matt Coode has some imaginative ideas about how they can be boosted by embracing the great position of strength retailers hold as a window to the consumer
Opinion‘Gen Z are a different breed, and retail has historically mischaracterised them’
Gen Z will have the highest disposable income of any generation, so despite near-term turbulence, now is the time to reflect on how the landscape will change, advises OC&C’s Matt Coode
Opinion‘Lack of product availability is a real and present danger to delivering sales growth’
Addressing availability is a big – and pressing – retail opportunity, maintains Matt Coode
Opinion‘We may be on the cusp of emerging from a final act of austerity’
There could well be light at the end of the tunnel for retailers, believes OC&C’s Matt Coode
Opinion‘Without customer trust, retailers have everything to lose’
Retailers are squinting hard into their crystal balls for inspiration on how consumers will react to continued pressure on their wallets as we head into a critical trading period.
Opinion‘I’ve been tortured by my inability to see why investors have championed new, disruptive models’
While investors may covet the latest shiny new thing and bash retail as ‘last season’, they are missing the virtues that great omnichannel retail increasingly holds, believes Matt Coode of OC&C Strategy Consultants
Opinion‘Retailers using personalisation for a quick buck will end up on wrong side of customers’
Retailers need to think about how personalisation strategies fit with building and retaining customer trust, historically the most important determinant of lifetime value, maintains OC&C’s Matt Coode
Opinion‘2023 profit fight will be won by operating model resilience and agility’
Retailers that put all their eggs in the basket of defying the gravity of industry volume decline will find the going tough and likely put their balance sheets under significant pressure, maintains OC&C’s Matt Coode
Opinion‘Next two years will set tone for another chapter of retail channel evolution’
Pureplays face critical strategic decisions and omnichannel retailers have a window of opportunity, believes OC&C Strategy Consultants’ Matt Coode