06 David Tarbuck

Tarbuck has become the face of Argos’ multichannel efforts, and this includes a vast amount of innovation online. He is knowledgeable on everything from click and collect to ratings and reviews, and mobile commerce with Argos’ mobile app debuting in May this year.

When it comes to the website, functional does the job for the customers. Tarbuck admits the site doesn’t look significantly different to a few years ago, but the retailer has led the way with services such as click and collect and has the potential to push quickly into m-commerce. Tarbuck says his customer base sees Argos as a multiple channel retailer, and it is up to him and his team to blur the divides between those channels.

At its results announcement in October, Argos said the internet represents 32% of its sales, with check and reserve accounting for 21% of sales, and 1% of sales made via its mobile app. The app has been downloaded 800,000 times and has generated 11 million stock enquiries so far, according to Tarbuck.