Founder and executive chairman, Net-a-Porter
It has been a defining year for Net-a-Porter with its sale to shareholder and luxury brand house Richemont. The business was valued at £350m, netting Massenet a personal fortune estimated at £50m and proved the commercial appetite for strong ecommerce offers.
Net-a-Porter’s execution, customer engagement and service are proof you do not always need a store to build a relationship and loyalty with your customer.
Massenet’s original vision of an online magazine that customers can buy their favourite brands from still stands today.
Next year, Net-a-Porter will take on the menswear market with Mr Porter, after the business proved it could build a new brand with discounted site The Outnet. It is cleverly doing this as a separate site, as Massenet always insisted its eponymous site would remain a womenswear business. It also means it can create Mr Porter as a new brand to appeal to its target audience, making the most of the different ways that men and women shop.
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