Managing director, Amazon UK
Just months after McBride declared at the Retail Week conference that Amazon “would not be selling groceries” in the UK, a large, if rather bizarre, grocery offer did in fact appear on the UK site of the American etail giant.
The Amazon offer relies a lot on bulk buying and niche items; however, this is likely to be a way Amazon builds a strong supply chain in food over time. McBride continued to see strong growth and with the Kindle now on the UK site and its standalone shoes and accessories offer Javari gaining traction, he knows Amazon still has the power to be a real category killer.
Amazon’s offer is near impossible to rival and its size means that its delivery options can be extended beyond what other etailers can afford to offer their customers. With Asos launching its own fashion marketplace and continuing to dominate fashion online, this is perhaps another area Amazon will need to continue to fight in for a decent market share.
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