Founder and executive chairman Mydeco

Lastminute.com positioned Hoberman as one of the entrepreneurs of the online space. He has continued to push the boundaries of online having chosen homes rather than holidays as the focus of his innovation.

Mydeco brings together thousands of offers from different retailers to a social media space for those doing up their homes. This year, it launched an app where users can take a picture of their room and import a chosen lamp or chair, for example, in the picture and move it around to see if it will go with the rest of the furniture, fit a space or fit with the theme of the room.

Hoberman has also invested in a site called Made.com. The site showcases various products and the most popular ones, as voted by customers, are then made. The saving comes from the lack of logistics, inventory and wastage costs. These projects are both still growing and Hoberman will hope he can make the same mark in the home market as he did in the world of travel.