Director, direct channels, Sainsbury’s
Sainsbury’s lags well behind Tesco when it comes to establishing itself as a force in the online market, but under director of direct channels Lawler, it is making good progress to become a multichannel force.
Formerly with Argos and then vice-president for retail at Capgemini, Lawler has faced challenges, most notably high-profile outages of the Sainsbury’s site.
But the company has steadily expanded its online offer, not just in food but also in non-food, where it is currently trialling click and collect. Around 100 stores should be offering the click and collect service by the end of the year.
In its latest results statement, Sainsbury’s online sales were up by more than 25%, and it claims that this growth has been underpinned by record levels of service and availability.
The company has also made an impression in social media, using the power of the website and twitter to engage with shoppers and promote Sainsbury’s credentials as a destination for cooks and food lovers.
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