President, Europe and international strategic alliances, Gap Europe
The success of Gap online in Europe is yet to be unveiled but when the highly anticipated launch went live at the end of August many will have asked why it waited so long.
Gap also launched Banana Republic online, which makes it available outside of London in the UK for the first time. Gap has made sure customers can seamlessly shop at Gap, Banana Republic and GapKids with goods going into one checkout basket and one shipping box.
Sunnucks has had a challenge lifting Gap sales in Europe on the high street where competition has been hard. Gap has been testing its online audience in the UK through an exclusive deal with Asos but is hoping under its own steam it can attract more customers and lift sales with its current customer base.
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