Chief executive, Mothercare
Gordon’s (pictured) direct business was still delivering double-digit growth in its latest half-year results. Tie this into the company’s strong international focus and you can see that Gordon’s ecommerce business has strong international, not just UK, potential.
Mothercare was quick to grasp how it could use the web in its stores, delivered via kiosks, as well as in customers’ homes, to deliver a much bigger range than it can offer online.
Gordon has picked up on the power of social commerce, and is investing in the Gurgle site to tap into the Mum movement online.
The way that Mothercare is opening up to international customers online is worth looking at because Gordon has shown how an international ecommerce strategy can complement a franchise model, rather than be a threat to it.
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