Founders, Mumsnet
Carrie Longton and Justine Roberts were among the ones to watch on last year’s Etail Power List, and this year they’ve moved up the ranks. Both mothers of three, the outspoken, energetic and charismatic duo established Mumsnet 10 years ago after meeting at antenatal classes while pregnant with their first children. They have since established a truly powerful online community.
The website has around 1.6 million unique visitors each month, and its campaigns never fail to generate column inches – Let Girls be Girls, for instance, urged retailers to commit to not selling products that exploit the premature sexualisation of children.
What’s more, an unfavourable product review or comment about poor customer service on the website’s forums can spell bad news for both a retailer’s sales and PR unless handled with extreme care.
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