No digital marketing strategy would be complete without affiliate marketing. For Warehouse, it’s fundamental to maximize sales and expand Warehouse’s reach online.

No digital marketing strategy would be complete without affiliate marketing. For Warehouse, it’s fundamental to maximize sales and expand Warehouse’s reach online. Head of e-commerce Fiona Harrison explains: “it offers us a low risk on investment option, where we only pay for the sales that are generated through the campaign.”

She adds: “The affiliate marketing channel allows us to alter promotions very quickly, dynamically changing content to ensure that the right products are marketed at the right time.”

The retailer started working with the specialist affiliate marketing company affilinet in October to gear up in time for the festive trading period. The marketing campaign attracts traffic to the site using voucher code sites, emails from affiliates and corporate employee benefit schemes, to connect encourage city workers to purchase their working wardrobe from the site.

Affiliates such as fashion site OSOYOU.com include Warehouse promotions as part of their email newsletters and tweet promotions, like fashion site Chiconomise. “This is particularly effective as it means we can reach out to consumers who have already signed up to communications with our affiliates,” Harrison said.

She explains that “a number of voucher code sites use Facebook fan pages to build a community of followers that welcome the latest promotions we have on offer.” Warehouse offers certain voucher code sites exclusive offers to ensure that it is targeting its key growth demographics.

Warehouse is following the affiliate marketing success of Oasis, Coast and Karen Millen, its sister brands in the Aurora Group.

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