The online goliath has hailed its biggest ever shopping event after its Prime members bought over 175 million products during the 48-hour flash sale earlier this week.

During the two-day sale on July 15 and 16, customers bought a record number of Amazon devices including the Echo Dot and Fire TV Stick 4K with Alexa Voice Remote.

Other bestselling items included the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush and the Shark Vacuum Cleaner.