EU competition commissioner Margrethe Vestager said she would take a “very close look” at the way the ecommerce giant operates and the way it draws up its standard contracts with marketplace sellers, the BBC has reported.

The investigation will also look at how retailers qualify for Amazon’s ‘Buy Box’ – a button that allows customers to directly add a product to their digital shopping cart on the platform.

Vestager said Amazon continuously collects data about the activity on its platform.