All AO (Appliances Online) articles – Page 17
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AnalysisVideo: Ao.com's tongue-in-cheek ad campaign
Ao.com launched its first TV advertising earlier this year with a tongue-in-cheek advertising campaign which is helping build brand awareness for the etailer.
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AnalysisAo.com: Seven fascinating facts about the white goods retailer
White goods specialist Ao.com’s potential float has thrust it into the spotlight. Retail Week outlines seven interesting facts about the etailer.
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NewsIceland launches white goods site in tie-up with AO.com owner DRL
Iceland Foods has begun selling white goods online through a partnership with AO.com owner DRL.
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NewsAO.com: Supplier buy-in essential to see return on investment in social media
Retailers will fail to see a return on investment with social media if they fail to get buy-in from their suppliers, delivery teams and customer call centres, according to AO.com head of brand and social media Yossi Erdman.