All Asda articles – Page 129
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NewsB&Q lures Asda head of marketing to board role
DIY giant B&Q has poached Asda marketing director Katherine Paterson and appointed her to the board, reinstating a marketing role at that level for the first time in two years.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald
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NewsAsda purchase of Netto cleared by OFT
Asda has been given the green light to acquire Netto after the Office of Fair Trading cleared its takeover of the discount grocer.
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NewsSainsbury’s relaunches top tier range
Sainsbury’s has relaunched its £1bn range of upmarket food, just one day after rival Asda revealed it had relaunched its mid-tier range.
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NewsAsda invests £100m in relaunch of mid-tier brand
Asda has invested £100m into the relaunch of its entire range of more than 3,500 Asda brand food products, which account for annual sales of between £8-9bn.
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AnalysisThe Asda family tree
In the past 20 years, Asda has proved to be a finishing school for many of the retail industry’s highest flyers. Here Retail Week maps the connections, and the faces, that go to make up the family tree
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OpinionPromotions are vital in today’s retail world
Promotions have never been more important in retailing than in today’s ultra-competitive market.
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NewsAsda launches student shopping card
Asda is to launch a shopping card that parents can top up with money to pay for students’ groceries.
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NewsAsda market share dips for 9th consecutive period
Asda continues to underperform the grocery market and has seen a dip in its market share for the ninth consecutive report.
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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OpinionTime for Argos to help itself
What has almost 1,000 pages and sells everything from air beds to yoga mats? It’s not Argos’s latest big book, but Tesco’s.
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NewsGeorge at Asda teams up with tailor for designer collection
Savile Row-inspired offer marks brand’s decision to switch from disposable fashion to quality clothing
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AnalysisCarrier bag usage
UK retailers are succeeding on their own initiative in reducing carrier bag usage, so why is compulsory legislation needed to ban them?
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AnalysisRetail technology roundtable: Spend and save
Despite their budgets remaining depressed, the IT directors who joined Retail Week and BT Expedite to discuss their plans were upbeat on what can be achieved, found Joanna Perry
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NewsAsda’s George poaches top Marks & Spencer executive
Asda-owned fashion business George has poached top Marks & Spencer executive Nick Jones to be its merchandising, supply and sourcing director.
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NewsAndy Bond gets a Wiggle on
Former Asda CEO Andy Bond is back in the saddle as he takes a stake in fast-growing bikes etailer Wiggle
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
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NewsAsda signals its intent to rebrand Netto stores ahead of OFT verdict
Asda has submitted planning applications to convert several Netto stores ahead of approval from the Office of Fair Trading (OFT) on the deal.