All Asda articles – Page 129
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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OpinionTime for Argos to help itself
What has almost 1,000 pages and sells everything from air beds to yoga mats? It’s not Argos’s latest big book, but Tesco’s.
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NewsGeorge at Asda teams up with tailor for designer collection
Savile Row-inspired offer marks brand’s decision to switch from disposable fashion to quality clothing
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AnalysisCarrier bag usage
UK retailers are succeeding on their own initiative in reducing carrier bag usage, so why is compulsory legislation needed to ban them?
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AnalysisRetail technology roundtable: Spend and save
Despite their budgets remaining depressed, the IT directors who joined Retail Week and BT Expedite to discuss their plans were upbeat on what can be achieved, found Joanna Perry
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NewsAsda’s George poaches top Marks & Spencer executive
Asda-owned fashion business George has poached top Marks & Spencer executive Nick Jones to be its merchandising, supply and sourcing director.
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NewsAndy Bond gets a Wiggle on
Former Asda CEO Andy Bond is back in the saddle as he takes a stake in fast-growing bikes etailer Wiggle
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
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NewsAsda signals its intent to rebrand Netto stores ahead of OFT verdict
Asda has submitted planning applications to convert several Netto stores ahead of approval from the Office of Fair Trading (OFT) on the deal.
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AnalysisBack to school
With competition in back to school heating up on both price and quality, and the total value of the market falling, which of the key players will go to the top of the class?
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AnalysisWalmart US backtracks as its sales figures disappoint
Walmart has reported net sales of $103bn (£66.3bn) in the second quarter, compared with $100bn (£64.37bn) in the same period last year.
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NewsM&S makes tracks for rail distribution first
Marks & Spencer is to open its first distribution centre with a rail terminal as it proceeds with its 2020 business improvement strategy and Plan A sustainability programme.
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NewsAsda drops fuel prices ahead of bank holiday
Asda will drop the price of fuel at its pumps by 1p a litre in time for the bank holiday weekend.
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NewsAsda Income Tracker: Families suffer 2.5% fall in discretionary income in July
Families suffered a 2.5% decrease in discretionary income in July, according to the Asda Income Tracker.
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NewsAsda appoints Sam’s Club vice president as CMO
Asda has appointed Charles Redfield, senior vice president for food and beverage at Walmart-owned Sam’s Club, as its chief merchandising officer.
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NewsAndy Clarke shifts focus to products as Asda’s sales decline again
New CEO looks to change strategy and customer perceptions as sales slip for second consecutive quarter
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OpinionLow prices alone won’t help Asda’s recovery
Spare a thought for Asda’s new chief executive Andy Clarke. Struggling along without either a trading director or an operations chief, on Tuesday he was put in the awkward position of both parent company Walmart revealing another fall in Asda’s comp sales and Kantar showing it had lost further market ...
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OpinionFocus on food will be key to Asda’s recovery
Spare a thought for Asda’s new chief executive Andy Clarke.

















