Online fashion retail giant Asos has launched an iPad edition of its monthly magazine.
Online fashion retail giant Asos has launched an iPad edition of its monthly magazine.
The magazine, sent to customers in a print format each month and viewable on the retailer’s website, is now available free to anyone via the app store. In both existing formats, the magazine is a mix of style tips, interviews and photos of the products.
Focusing entirely on womenswear, the iPad edition tries to link between the articles and the store. It is a heavily pared-down version of the print product, with a focus on images. The digital version allows users to scroll images, view products from 360˚ and watch video within the app.
On the downside, the first issue, available this month, has no links to social media within the app, which is a shame given that Asos is strong on this elsewhere. The app could also be improved by allowing users to shop within the app rather than directing them to a browser to buy.
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