From Crocs and KFC to Yeezy and Gap – seven of retail’s most surprising collaborations | Analysis | Retail Week UAT

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Promo photo showing products from the Smeg x Dolce & Gabbana collection including a kettle, a cup and a toaster
Two black figures, one taller and holding a phone, wearing black Yeezy Gap hoodies
Man outdoors against mountainous background in a T-shirt that reads 'The North Face Gucci' and waving a flag with the same caption
Promo photo showing products from the Smeg x Dolce & Gabbana collection including a kettle, a cup and a toaster
Promo shot showing the KFC x Crocs shoe collaboration with text saying: 'Kentucky Fried Chicken x Crocs'
Promo photo showing products from the Smeg x Dolce & Gabbana collection including a kettle, a cup and a toaster