Best Buy’s transactional site, launched last week, aims to increase the retailer’s reach across the UK.
As well as offering an extended product range compared with stores, the site allows users to chat in the forums and interact with the Best Buy team via social media sites. There is also an option for customers to upload video product reviews for the chance to become a Best Buy product tester.
The site, designed to be a frequent destination for customers, hosts more than 350 editorial ‘Inspiration and advice’ articles, aimed at increasing dwell time and engendering trust in the brand.
Best Buy is also using Twitter, Facebook, Flickr and YouTube, but it’s not clear yet if the UK offering will come close to what it has managed to do in the US. While Twitter is a sensible option for brands wanting to monitor social media presence and respond to complaints -
Twittersentiment.appspot.com tells us that Best Buy’s presence is currently 86% positive - is Flickr the best choice? How interested are consumers in seeing a stream of photos of a store opening?
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