Asos have launched a web based mobile app called ASOS Daily Edit to offer customers a bite sized chunk of their products, tailored to their preferences.
Asos have launched a web based mobile app called ASOS Daily Edit to offer customers a bite sized chunk of their products, tailored to their preferences.
Categories include “date night”, “going out” and “weekend”. Users can browse through the items in each and add them to their “hot list”.
The mobile app has a really slick design that will appeal to the target audience, young women. The mobile web app is optimised for iPhone and Android and allows users to create their own hotlist, share favourite items with friends or just shop the edits.
It’s a great example of a web based app; you can see it by visiting asos.com/dailyedit from a mobile device.
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