Blog: Kate Bostock’s shock Asos exit

The shock exit of Kate Bostock from Asos has generated a mean-minded response from some as observers clamour to say “I told you so”.

But both Asos boss Nick Robertson and Bostock knew the risks when teaming up. Even with hindsight, though, the logic that Bostock’s undoubted pedigree would deliver discipline and rigour to Asos’ fast-growing operation was sound.

That the partnership failed is a reflection of how fast retail is evolving, both in terms of its disciplines but also clearly its culture.