Last week in this blog section we wrote that Topshop looked set to take the digital innovation crown from Burberry at this week’s London Fashion Week. Well, it looks like we spoke too soon, as Burberry is back with a digital diamond.
Last week this in this blog section we wrote that Topshop looked set to take the digital innovation crown from Burberry at this week’s London Fashion Week. Well, it looks like we spoke too soon, as Burberry is back with a digital diamond.
To coincide with its catwalk show, the luxury retailer launched Burberry Runway Made to Order. The service offers custom-made outerwear and bags which customers can personalise with engraved nameplates.
Not only that, but the items have touchscreen-enabled technology stitched into them which shows the customer a video documenting how the product was made.
This is a great move by the luxury retailer. Its products are often investment purchases coveted for some time, or gifts to a loved one. The engraving and video make it even more special for the recipient who knows that it was made just for them.
The Made to Order products are only available from Burberry’s website for two weeks after its London Fashion Week show so, in case any of my friends or family are reading this, better get in there fast.
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