The gift market is important all year round, but never more so than at Christmas.
The gift market is important all year round, but never more so than at Christmas. Gift marketplace Notonthehighstreet.com has launched a mobile app to make the most of the increase in mobile browsing and buying during the festive period.
The etailer’s gift finder app is primarily designed for finding products for friends’ birthdays and seasonal events. The app uses Facebook Connect to create a calendar of friends’ birthdays, then sends reminders to order gifts. Events not on Facebook can be manually entered into the app’s calendar.
The gift finder allows shoppers to select hobbies such as arts, food, travel and sport to generate gift ideas. Once the products have been found they can be ‘tagged’ to each friend and saved for later. By making the process of finding a gift very easy the retailer can build up a customer base that relies on the functionality. It has concentrated on making the app clean and easy to use – if the app is the simplest option available to shoppers they will use it again and again.
It is not transactional, but customers are directed to a mobile site to checkout. Currently a quarter of visits to Notonthehighstreet.com are from a mobile device.
No comments yet