Omnichannel is the word of the moment. But what does it actually mean? For us, it’s about delivering a consistent brand experience across every single customer touchpoint.
Omnichannel is the word of the moment. But what does it actually mean? For us, it’s about delivering a consistent brand experience across every single customer touchpoint. And that means making it easier for customers to shop.
Make things difficult and people won’t come back. And the same is true for staff - make their job easier and give them the tools to work more effectively and they’ll be more motivated, more engaged and ultimately more successful.
Of course, it’s easy to say - quite another matter to put into practice; there’s a gnawing fear that the pursuit of genuine omnichannel could result in a real omnishambles. Having a strategic partner who understands retail will help avoid that. And this is really where we think we come into our own. From consultancy to software, delivery to implementation we’re confident that retailers can come to us and we’ll be able to handle everything.
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