Blog: Very tie up allows shoppers to "shop" Big Brother house

Online retailer Very has launched a tie-up with reality TV show Big Brother that allows viewers to buy products featured in the programme.

The technology lets viewers browse the Big Brother house via a 360 degree virtual tour. Users can click on a price tag logo on most of soft furnishings and cookware in the house. They are given product information and can click through to buy the item.

The tie-up is the next level of product placement; the retailer is making the journey from seeing the product to purchase even easier and more explicit. By making the campaign interactive Very is creating a more engaged customer journey, this should increase the conversion rate of shoppers on the site.

The campaign turns the set of the show into a showroom, something that is hugely beneficial for a pure-play retailer. 

It follows on from Very’s previous tie-up with Big Brother earlier this year.