Campaign of the week: Selfridges, Mr Selfridge Twitter Campaign | Analysis | Retail Week UAT

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Campaign of the week: Selfridges, Mr Selfridge Twitter Campaign

By David Brooks2013-01-16T07:00:00

Selfridges has capitalised on the show with a social media campaign

The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.