All Christmas adverts articles
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NewsSports Direct links up with Nike for first-ever brand exclusive Christmas campaign
Sports Direct has partnered with Nike to create the retailer’s first-ever brand exclusive Christmas campaign.
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VideoJohn Lewis lifts curtain on ‘extra special’ Christmas ad
Department store John Lewis has unveiled its new Christmas advert, marking the 20th year of high-profile seasonal campaigns
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VideoVery’s flamingo family returns for AI-assisted Christmas ad
Very’s animated flamingo characters have returned in a CGI and AI-assisted animation for the online retailer’s Christmas and Black Friday campaign.
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VideoBFG returns for third time in Sainsbury’s Christmas ad
Sainsbury’s colleague Annie and a co-worker brave the dangers of Giant Country to get a Christmas feast to an under-the-weather BFG.
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VideoArgos showcases new ‘A Christmas Carol’ inspired ad with brand mascots
Argos has released its 2026 Christmas advert, taking inspiration from Charles Dickens’s iconic “A Christmas Carol”.
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VideoWatch: Debenhams unveils star-studded Christmas ad campaign
Debenhams has teamed up with some of Britain’s most familiar faces, including singer Gabriele as well as actors Emily Atack and Mathew Horne, to launch its 2026 Christmas campaign, Retail Week can reveal.
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FeatureReviewed: The best retailer Christmas adverts of the year
We’ve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
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VideoTesco shows the magic of an imperfect Christmas with new ad
Tesco has unveiled its 2025 Christmas campaign, demonstrating that the festive season is never perfect.
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VideoMatalan unveils Christmas ad building on style and value credentials
Matalan has launched a Christmas campaign, which for the first time showcases its homewares collection.
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VideoSports Direct enlists sporting legends for 2025 Christmas ad
Sports Direct has teamed up with several sporting legends, including Lionesses Michelle Agyemang and Lauren James, for its 2025 winter campaign.
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VideoJohn Lewis pulls on heartstrings with latest Christmas ad
Department store group John Lewis has unveiled an emotional advert for the all-important Christmas period.
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VideoMorrisons launches its ‘making more of Christmas’ advert
Supermarket Morrisons has unveiled its new Christmas advert, which showcases the grocer “making more of Christmas”.
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VideoSainsbury’s brings back the BFG for 2025 Christmas ad
Sainsbury’s has debuted its 2025 Christmas ad, with the return of children’s book character the BFG.
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VideoAsda unveils Christmas campaign with iconic Grinch character
Asda has unveiled its 2025 Christmas advert starring the iconic grumpy festive character, the Grinch.
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VideoM&S kicks off Christmas with first of three festive fashion and home ads
M&S has revamped its Christmas campaign strategy for 2025, which it said “more closely reflects” how customers shop in the run-up to the holidays.
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VideoDebenhams launches star-studded 2025 Christmas ad campaign
Debenhams has teamed up with former footballer Peter Crouch, television personality Olivia Attwood and comedian Judi Love for its 2025 Christmas campaign.
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VideoFreemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign
Freemans has kicked off the Christmas advert season, with the launch of its first ever online-only campaign.
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AnalysisReviewed: the top 10 retailer Christmas adverts of 2024 according to the experts
We’ve gathered a panel of experts from Adland who have worked with some of the best-known retailers and brands in the world to deliver their verdict on some of the biggest retailer adverts of 2024.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”.
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Opinion‘Christmas adverts have become too centred around a carrot and a bunch of copy-carrots’
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and it’s time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.