All Christmas articles – Page 85
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OpinionComment: What can retailers learn from YouTube's most popular ads in 2013?
On a very simple level we all need to understand why people use YouTube, what they view and why they share.
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AnalysisAnalysis: What’s in store at retail trade fair EuroShop?
The triennial store fest that is EuroShop is almost upon us once more. John Ryan reports on the must-sees of this event.
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AnalysisIn pictures: 7 great Christmas innovations
Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of the best ideas to emerge in the past two months
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NewsVideo: Bargain Booze launches Christmas TV ad centered on scotch eggs
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs.
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AnalysisVideo: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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NewsThe Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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OpinionComment: It's too early to call Christmas just yet
Late last month I was asked to present to a German company on the latest retail trends and developments from around the world.
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AnalysisInfographic: Which Christmas ads generated the most awareness?
Which retail Christmas ads generated the most buzz? Data from YouGov’s Brandindex highlights whose ads worked and who didn’t.
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GalleryIn pictures: The best of Regent Street's Christmas windows
Regent Street retailers including Burberry, J Crew and Hamleys have pulled out all the stops for their Christmas window displays.
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AnalysisInfographic: Retail Christmas ads - social media reaction
This year’s crop of retail Christmas ads met with varying degrees of success on social networks. Retail Week analyses the reaction to the ads.
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AnalysisAnalysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
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AnalysisData: Retailers and shoppers embrace Black Friday
Black Friday deals helped drive footfall last week as Christmas shopping kicked off in earnest.
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OpinionComment: What ‘I’m a Celebrity’ can teach retailers
Nothing says it’s nearly Christmas like settling down in front of a roaring fire, switching on the telly and watching minor celebrities getting covered in cockroaches.
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OpinionComment: British retail leads the world in mobile and online shopping this Christmas
PayPal’s recent global Holiday Shopping Study found that almost 90% of Britons will use their mobile devices or purchase online to do a slice of their Christmas shopping this year. This is a higher proportion than most countries and reflects the way UK consumers are changing the way they shop.
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OpinionComment: Cyber Monday sales set to soar but service levels must be maintained
Online retailers have been braced for Cyber Monday, the busiest online day of the year, and so far it looks to be a bumper one.
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NewsCyber Monday hits today as consumers expected to spend £605m
Today is expected to be the busiest online shopping day of the year, as retailers brace themselves for Cyber Monday.
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GalleryStore gallery: Christmas window schemes from around the world
For visual merchandisers, Christmas tends to come in late October or early November. This is the time of year when those at the top of the festive tree compete to grab shoppers’ attention, both in-store and in the windows.
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NewsJD Sports posts third-quarter like-for-like sales rise
JD Sports Fashion has recorded a rise in third-quarter like-for-like sales across its fashion and sportswear fascias.
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AnalysisAnalysis: Using Google Glass while shopping
What is it like to shop using Google Glass? Mobile agency Somo lent Rebecca Thomson the technology for an afternoon to find out.