Selfridges has launched its Christmas advertising campaign which features a series of quirky images including a girl being pulled through the department store’s Beauty Hall on a pony-drawn carriage.

It also features a ballerina, a boxer, fairies, wizards and a Rasta Santa.

The campaign, running under the strapline Not Your Usual Christmas, was devised by creative director Alannah Weston and photographer Bruce Weber.

The campaign is running with characters from the campaign in its Oxford Street windows as well as in press ads, posters, videos and its Not Your Usual gift shop concession in store.

Topics

Analysis: Which are the best Christmas adverts of 2012?