The ad focuses on a father who, while flipping through the Argos Christmas catalogue, sees that his daughter has circled a drum kit.
The retailer has named its Christmas catalogue ‘The Book of Dreams’ for 2019 and said the advert “delivers on this promise by making a father and daughter’s dreams come true”.
The full advert runs to nearly three minutes and features drum solos, a private gig and the first appearance of Cubby the Curious Bear – which Argos expects to be one of the most popular toys this year.
The ad also features the song Don’t You Forget About Me by Simple Minds.
The launch of the TV ad comes off the back of a social media campaign by Argos where celebrities, influencers and members of the public were “surprised with their own ‘Book of Dreams’ from when they were young”.
Head of marketing Dan Elton said: “This year we wanted to celebrate a festive tradition that families up and down the country all know and love. The nostalgia of circling your dream gift in the Argos catalogue never goes away and it’s still going strong in today’s tech-obsessed world.
“Argos is one of the UK’s biggest online retailers but the feeling of turning the pages of the catalogue is something our customers love and sets us apart from everyone else. Whether you shop by smartphone on your commute, pop in store to browse the latest products or love to pore over the catalogue in the comfort of your home, Argos is the place to fulfil your Christmas dreams.”
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