As part of the department store’s multimillion-pound marketing campaign, the advert shows East waving her magic wand and producing thoughtful gifts.
Set to East’s new song Size, the advert hopes to “take the stress out of shopping” by offering customers the biggest range of 3-for-2 gift ideas in the UK.
Debenhams creative director Mark Stevens said: “When it comes to buying gifts, being thoughtful can often result in more stress, added expense and visits to multiple shops. However, Debenhams is here to put the fun back into the festivities.
“We’ve thought of everything and hand-picked a huge range of on-trend gifts that customers can personalise to show their family and friends they love them, without blowing the budget.
“The pressure isn’t only on in terms of time but financially too; Christmas is the most wonderful time of the year but also the most expensive, so we have extended our 3-for-2 offers on gifts to make it easier than ever to give memorable presents to the whole family.”
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