The advert is set to the same soundtrack as its first advert released earlier this month – House of Pain’s Jump Around – but the dancers are now wearing the new range of pyjamas rather than jumpers.
M&S said it had not originally planned on a second advert but the response from its customers and staff was “great” and it now expects to sell around 4 million sets of pyjamas – as well as 5 million jumpers.
M&S’ clothing and home marketing director Nathan Ansell said: “For millions of customers, nothing says Christmas like some new pyjamas; so we’re really excited for the next part of our campaign which backs another big commercial category for us.
“It’s all about showing off products which offer great style and great value for the whole family. Our aim is to make sure our customers continue to ‘go jumpers’ for knitwear, ‘go pyjamas’ for sleepwear and most importantly ‘go shopping’ at M&S.”
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