Conceived by American artist Daniel Arsham, and directed by Kanye West collaborator Nabil Elderkin, the film stars actor Noomi Rapace, alongside “personalities across the creative industries” such as Cambridge Analytica whistleblower Christopher Wiley and Dior Homme creative director Kim Jones in a 60-strong cast.

It is the department store’s first foray into film advertising and heralds what Selfridges said was “the brand’s grand-scale omnichannel Christmas campaign” to coincide with the unveiling of the store’s festive window display.

Selfridges collaborated with high-end fashion brands such as Dior, Gucci, Valentino and Paco Rabanne to dress the cast.