The upmarket grocer’s ‘Too Good To Wait’ campaign shows people doing whatever it takes to get to food as quickly as possible.
To tie in with the theme, viewers will see other TV ads fast forwarded during the break of Coronation Street on ITV tonight, before the Waitrose advert is aired for the first time.
Waitrose customer director Martin George said: “Looking forward to the traditions and special moments is what makes Christmas the most wonderful time of year, but there’s also another aspect that adults and children alike just can’t wait for… the food.
“As much as we all love our festive activities, enjoying delicious food and drink is a priority, and when it’s Waitrose & Partners food you’ll do whatever it takes to get to it as quickly as possible.”
The campaign, which will also be shown in cinemas, on video on demand platforms and on social media, was created by adam&eveDDB.
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