More on Asos
Interview
Q&A: Asos head of loyalty Macy Hong on the pureplay’s new loyalty scheme
Nearly a month ago, the pureplay fashion retailer announced the rollout of its new loyalty scheme Asos World. Retail Week sat down exclusively with the retailer’s head of loyalty and customer engagement Macy Hong to get a temperature check on how the launch has gone and what’s next.
Opinion
‘In an omnichannel world, online returns stances looks out of kilter with shopper behaviour’
Some people exploit the returns system but why should online customers be treated differently from in-store shoppers, asks Charlotte Hardie