Frozen-food specialist Iceland was founded by entrepreneur Sir Malcolm Walker in 1970. Iceland also runs the Food Warehouse chain of larger food stores. Retail Week provides news, analysis, features and opinion about Iceland and the grocery sector.
Iceland and The Food Warehouse have rebranded their Bonus Card loyalty scheme and launched a new Mega Deals Event for customers on over 500 products.
Iceland Foods has taken the first step on its Asia-Pacific expansion journey, with the opening of its new store in Beijing, China.
As retailers rush to establish themselves as retail media players, the most successful companies have shown it takes serious investment and data sophistication, observes George MacDonald
Food retailer Iceland has relaunched its retail media business as it seeks to bolster its position in the fast-growing market.
Frozen food specialist Iceland will double its forecourt presence through a new partnership with EG on the Move.
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