Lego is one of the world’s leading manufacturers of toys, with its iconic Lego brick recognised globally. A privately held company based in Billund, Denmark, Lego is still owned by the Kirk Kristiansen family, which founded it in 1932. In 2016, Lego opened a London flagship store as part of ambitions to grow its global retail presence. Retail Week provides news, analysis, features and opinion about Lego and the toys sector.
Lego has posted record sales growth and double digit bottom line growth, according to its latest half-year results.
The online department store announced a 65% increase in sales since last year with well-known brands driving the retailer’s popularity with online shoppers.
John Lewis has added hundreds of beauty offers to its Black Friday event, including brands like Charlotte Tilbury and Mac as it expects more customers than ever to shop during the promotional period.
Lego has unveiled its latest store at Cribbs shopping centre in Bristol, which it says will be a top destination for new product launches and events.
Escapism and the feelgood factor feature strongly in this year’s store Christmas windows in a year that has been difficult for many people.
Advertisement
