All Customer articles – Page 185
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NewsShopper response to Tesco's Clubcard relaunch 'slow', suppliers say
Doubts have been expressed about whether Tesco’s Clubcard 2 initiative has appealed to shoppers as hoped.
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NewsTesco criticised for false poll claims
Tesco has been condemned for using false statistics as part of a local marketing campaign aimed to win public backing for a new store.
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NewsTesco wages war on WHSmith with back to school campaign
Tesco aims to conquer the ‘back to school’ market with a price comparison campaign against WHSmith.
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NewsCurrys unveils a brand-building ad campaign
DSGi-owned electricals chain Currys has unveiled a brand-building ad campaign designed to bolster its reputation for service.
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AnalysisUsing customer print and online magazines
Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie considers how retailers are using customer magazines in print and now online
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NewsSainsbury’s taps Facebook as part of new advertising drive
Sainsbury’s this week launched the latest phase of its “Feed your family for a fiver” campaign and is using social networking site Facebook to drive customer interaction.
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NewsPerfume Shop pricing helps fend off recession
AS Watson-owned The Perfume Shop has said it is “well positioned” in the recession as it seeks to raise awareness of its value-priced offer.
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Analysis
Highly targeted, low-cost marketing tools can pay off
Highly targeted, low-cost marketing tools can be a boon for retailers whose ad spend is under severe pressure in the downturn. Ben Cooper explores how these alternatives can replace costly traditional campaigns
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NewsSpar ads to revitalise own-label
Symbol group Spar UK has launched a £5m ad campaign to support the relaunch of its own-label range.
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OpinionNew ways of touching shoppers
Retailers can push the boundaries of customer experience by engaging the senses, says Neil Gillis
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NewsSainsbury’s to launch Jamie Oliver TV ad tonight
Sainsbury’s is to launch a new Jamie Oliver TV ad on Wednesday evening as part of its “Feed your family for a fiver” campaign.
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NewsHabitat says misuse of Twitter keywords was a mistake
Habitat has been accused of trying to hijack interest in the Iranian election to drive users of the blogging site Twitter to posts about its special offer and Sale.
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NewsOcado changes advertising tack after ASA ruling
Ocado has adapted its Tesco Price Match strategy after a ruling by the Advertising Standards Authority that ads highlighting the online retailer’s campaign were misleading and its claims could not be substantiated in a number of instances.
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NewsMarks & Spencer launches ad campaign to bolster ethical image
Marks & Spencer has launched a marketing campaign tunder the banner “Doing the right thing” and designed to emphasise its corporate social responsibility credentials.
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NewsAsda supremo to spearhead Wal-Mart academy for ‘generation of marketers’
Wal-Mart has set up an international academy of marketing excellence based at Asda and headed by Asda director and Wal-Mart chief international marketing officer Rick Bendel.
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Analysis
Media is cheaper but ad spend remains essential
One benefit of the recession is that media is cheaper than ever. But, as Charlotte Hardie warns, retailers still need their ad spend to be effective
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NewsWal-Mart designates Asda international centre of marketing excellence
Wal-Mart has designated Asda its international centre of marketing excellence. The UK retailer will act as a global marketing academy for Wal-Mart under the leadership of Rick Bendel.
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NewsProduct of the Year logo recognised by half of UK consumers
The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.
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NewsPC World to build brand with ‘biggest ever’ marketing drive
PC World has launched a brand-building ad campaign jettisoning its traditional focus on price and deals in favour of a message on meeting customer needs as technology transforms lifestyles.
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NewsShoppers swarm to Marks & Spencer Penny Bazaars
VIDEO: Bargain-hungry shoppers turned out in force today as Marks & Spencer opened Original Penny Bazaars in 300 stores as part of its 125th anniversary celebrations.