Asda pilots shoppable ads on website to capture impulse purchases | News | Retail Week UAT

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Asda pilots shoppable ads on website to capture impulse purchases

By Nicola Harrison2014-08-29T16:18:00

To increase customer engagement, the ad features a poll asking shoppers to vote on, for instance, their favourite Ben & Jerry’s flavour from a choice of three.

Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites.