Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
By advertising agency CHI & Partners, the advert shows people going to outlandish lengths to save money, from giving the kids a haircut at home to bagging all the freebies from a hotel buffet.
The campaign stands out and should capture viewers’ attention for being laugh out loud funny as it cuts between ever more amusing scenes of extreme stinginess.
The advert is backed by a witty Monty Python-esque song that extolls the merits of being cheap, which was written and performed by composer Tim Sutton and comedian Adam Buxton.
The lyrics amusingly complement the advert with such lines as “Be a scrimping person, yes that’s right, because there is nothing wrong with being tight,” as a man enters a party and gives the host a single can of beer, leaving her stunned.
The advert’s theme praising the virtues of being tight-fisted ties in nicely with Carphone Warehouse’s live tariff checker.
The spot features store staff comparing phone deals on an iPad and emphasises the retailer’s position as place to get a good deal with the tagline “We compare, you save”.
Carphone Warehouse’s new campaign should certainly tickle shoppers’ funny bones but also leave them with no doubt that there are bargains to be had at the retailer.
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