Debenhams introduces augmented reality as it ramps up marketing activity | News | Retail Week UAT

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Debenhams introduces augmented reality as it ramps up marketing activity

By Tiffany Holland2013-09-03T08:45:00

Debenhams is stepping up its advertising activity for its autumn-winter collection as it doubles spending on print advertising and it introduces in-store augmented reality for the first time.

Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.