While traditional ideas on the subject are still very common, people are increasingly broadening their views about what constitutes a family.

This, combined with trends accelerated by the pandemic, is influencing consumption habits and behaviour, M&S’ first Family Matters Index showed.

Half of 10,000 people surveyed on behalf of M&S by Yonder Consulting believe that “the make-up of families is unrecognisable compared with 20 years ago”.