Marketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign

Lidl Suprises TV advert

An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now