‘Reasons for retailer optimism, despite damp and gloomy April’

Sunny shopping street

In the UK we are obsessed with the weather, and rightly so: it impacts mood, movements and our spending habits. According to the Met Office, the UK experienced 55% more rainfall than average in April, making it the sixth wettest on record.

Perhaps no surprise then to see that retail sales declined 4% year on year last month, according to the BRC-KPMG Retail Sales Monitor. Even with Easter falling in March this year, that’s a disappointing drop. In the three months to April food sales were up just 4.4% and non-food sales down 2.8%. 

 

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