The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, personalised shopping app Gentset is in the spotlight.
Gentset is a personalised mobile app for male shoppers. Investor Matt Penneycard, head of Downing Ventures, tells us more.
Gentset
Founded: Gentset was founded as a stand-alone website in 2012 and re-launched as a mobile app in August 2014.
Investment: £35,000
Retail partners: Gentset works with a broad range of suppliers and smaller up and coming brands at the moment, but says it is looking to expand that as it grows. Penneycard says: “We’re also excited about the possibility of collaborating with other retailers.”
What it does:
Penneycard says: “Gentset is a mobile app for men that personalises the shopping experience to each user by building a data profile based on their likes and dislikes.
Using a simple swipe function similar to Tinder, users of the Gentset app are shown items and asked to “like” or “dislike” them. Based on these preferences users are shown more items. The more they use Gentset, the better the recommendations become.
Users can access their favourites (items they’ve liked) at any time, and buy the items if they so choose.”
Why is it relevant to retailers?
Penneycard says: “Because of the simple functionality and low commitment to use we knew this would be something that men would love. The relevance to retailers is two-fold - a supreme user experience and data-driven buying that decreases risk. To explain further, the idea of a personalised shopper in your hand is revolutionary for the retail experience - imagine seeing only items that you love, eliminating the need to search online or on the high-street. And as for the data angle it not only makes the user experience better but also makes the buying process a much more intelligence-led and less risky endeavour.”
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