The initiative entitles diners to 50% off their food bills at participating restaurants from Monday to Wednesday, up to the value of £10 per person, and will be operating throughout August to help boost the economy and persuade customers to eat at struggling dining destinations.

As well as many specialist restaurants, bars and cafes, retailer cafes, such as those at Morrisons and Marks & Spencer, are participating, perhaps delivering a footfall uplift in stores as well as eateries everywhere from high streets to shopping centres and retail parks.