Ecommerce director Boux Avenue

Recently recruited by Theo Paphitis to his new lingerie retail business, Lumb comes with a ecommerce pedigree that he developed at Schuh, where he was promoted from internet manager to the head of ecommerce. He will have his hands full for the next few months as Paphitis aims to launch the retailer with a strong online presence as well as a multichannel offer through a chain of around seven stores initially, with more to follow.