All Data articles – Page 107
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NewsMorrisons grows new customers by 150% using phone data
Morrisons has increased its number of new and reactivated customers by 150% by targeting postal areas where people shopped with other grocers.
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OpinionNick Bubb’s verdict: Next - Weathering the retail storm
Monday’s storm reminded us how extreme “the weather” can get, but today’s Next update reminds us how short people’s memories are about the weather.
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AnalysisAnalysis: Retailers’ fight to stop shopper loyalty waning
Technology has made it easier for consumers to shop around, but retailers are hitting back and using digital innovations and traditional techniques to amass loyal followings.
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OpinionNick Bubb’s verdict: Marks & Spencer Food - bags of offline potential?
Even former boss Stuart Rose thinks that M&S Food needs to get online, but management think that there’s still lots to go for offline.
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NewsTotal retail searches rise 12% in third quarter despite desktop decline
Total retail searches increased 12% in the third quarter of 2013 despite a decline in desktop searches, according to the BRC-Google Online Retail Monitor.