Multichannel retailers performed well in IMRG’s top 50 online retailers ranking, with a number of high street brands rising in the rankings in April.

Top 50 online retailers

For 2016’s ranking, click here.

Around three-quarters of brands that climbed the ranking in 2015 have a physical store presence. John Lewis, Marks & Spencer, Debenhams, Next and Boots all climbed the list compared with a year ago, while the overall biggest riser was Wickes, up 11 places.

AVG and Telefonica O2 were the biggest fallers this time, dropping 10 places apiece. Followed by Lastminute.com (-8) and Matalan (-7). Other fallers in the list include Sainsbury’s (-6), New Look and Asos, both down 5 places from April 2014

RankingBrandRanking in April 2014Movement YoY
1 Amazon UK 1 –
2 Argos 3 ↑
3 Apple 2 ↓
4 Tesco 4 –
5 Marks & Spencer 8 ↑
6 B&Q 9 ↑
7 Asda 5 ↓
8 Netflix 11 ↑
9 Next 10 ↑
10 Currys 18 ↑
11 John Lewis 12 ↑
12 Asos 7 ↓
13 Debenhams 15 ↑
14 Thetrainline.com 13 ↓
15 Easyjet.com 16 ↑
16 National Rail 14 ↓
17 Thomson 21 ↑
18 Expedia 24 ↑
19 AVG 6 ↓
20 Sports Direct 22 ↑
21 Boots 26 ↑
22 Ryanair 19 ↓
23 Homebase 29 ↑
24 Very 27 ↑
25 New Look 20 ↓
26 Screwfix.com 32 ↑
27 Telefonica O2 17 ↓
28 Hewlett Packard 35 ↑
29 Sainsbury’s 23 ↓
30 IKEA 25 ↓
31 House of Fraser 31 –
32 Wickes 43 ↑
33 Ticketmaster UK 28 ↓
34 British Airways 30 ↓
35 River Island 34 ↓
36 H&M 44 ↑
37 Halfords 36 ↓
38 JD Sports 38 –
39 Cineworld 45 ↑
40 Boohoo.com 48 ↑
41 Lastminute.com 33 ↓
42 Premier Inn 41 ↓
43 National Express 46 ↑
44 Carphone Warehouse 42 ↓
45 Dixons 40 ↓
46 Matalan 39 ↓
47 Game 49 ↑
48 Travelodge 52 ↑
49 BHS 56 ↑
50 eDreams 50 –

Source: comScore MMX

The ranking is created by tracking visitors based on comScore’s MMX online audience measurement technology of those selling goods and services within the IMRG Capgemini Index Classification. This list is based on UK visitors from desktops and laptops in April 2015. The list excludes eBay, marketplace and price comparison / aggregator websites. For more information, visit the IMRG site.

Top 10 clothing retailers by phone and tablet traffic, April 2015

 SmartphoneTablet
1 ASOS ASOS
2 Next Next
3 New Look New Look
4 Boohoo.com Clothing at Tesco
5 H&M Boohoo.com
6 Clothing at Tesco H&M
7 River Island River Island
8 Everything 5 Pounds Top Shop
9 Nike Clarks
10 M and M Direct Dorothy Perkins

Source: comScore Mobile Metrix, app & browser combined

Only two of the top 10 clothing retailers by tablet are pureplay, however this rises to 4 in the smartphone rankings.

Tina Spooner, chief information officer at IMRG said: “It is interesting that young fashion brands dominate the top 10 apparel smartphone and tablet rankings and, with almost two-thirds of traffic to clothing websites now coming via mobile devices, it is evident that retailers are increasing their investment in mobile optimisation and apps.”

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