Over half of those surveyed (55%) said environmental issues made little or no impact on how they will shop this year, according to data from media agency Mindshare.

Only 7% said they would plan to buy from brands with green credentials, 5% will buy more experiences than gifts, 7% plan to make gifts and 13% said they will use recycled Christmas cards and gift wrapping.

Despite ongoing food waste issues, only 23% plan to buy less food this Christmas to help reduce waste and 17% will source products from local stores.