Spending over the Black Friday and Cyber Monday period is predicted to break the £2bn barrier as over a third of UK consumers hope to benefit from the Sales.
Spend on Black Friday in the UK will far outstrip other European countries as British shoppers clamour for deals during the imported US shopping phenomenon.
Germany is the European country that comes in second place when it comes to Black Friday spend, but lags well behind the UK with Germans predicted to spend £281m on the day.
This infographic has been created using a variety of data sources. With thanks to Retail Week Guides, SimilarWeb, RetailMeNot, IMRG and Adobe.
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