Halloween spending is forecast to hit £472m this year as British shoppers splash out on creepy costumes and frightening food.
Data from Verdict predicts that spending will climb 2.6% – from £460m last year – with the grocery, fashion, entertainment and homeware sectors all poised for a seasonal boost.
According to the Verdict data, £160m will be spent on Halloween costumes this year, up from £155m a year ago, while the amount splurged on decorations will hit £100m.
Spending on Halloween-related food, such as sweets for trick or treaters, is set to remain flat at £134m.
Verdict anticipates that Asda – owned by US titan Walmart – will benefit from its American ties to emerge as the most popular Halloween retailer.
Its forecasts suggest that 26.6% of shoppers will visit Asda for decorations, 24.8% for clothing and 22.1% for entertainment.
Big four rival Tesco is poised to be the retailer of choice for food, with 25.7% of consumers set to stock up their cupboards at Britain’s biggest retailer.
Further data from Barclaycard reveals that what it terms ’the vampire economy’ will spark a spike in consumers shopping online at night.
The firm said that the average person will spend two hours and 12 minutes shopping online at night after the clocks go back this weekend, compared to one-and-a-half hours per week during the summer.
Fashion is the most popular sector for night time shopping, with 39% of consumers purchasing clothes, shoes and jewellery online between the hours of 9pm and 5am.
Almost a quarter of consumers buy presents at night, at an average weekly spend of £27.45.
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